Why nothing happens in the middle
When the whole coil is inside the field, the front and back edges are both cutting field lines. Each has an emf \(BvL\), but they drive current in opposite directions round the coil, so they cancel. In terms of flux: the coil has as much field through it at the end of each instant as at the start.
While entering
Only the front edge is in the field. It acts as the moving rod of the last two slides, with \(L\) the length of that edge. For \(N\) turns the emf is \(NBvL\). It lasts for the time the coil takes to travel its own width.
The direction
Entering, the flux is increasing and the induced current opposes the increase. Leaving, the flux is decreasing and the current reverses to oppose the decrease. In both cases the force on the coil is backwards, against its motion.
A faster coil gives taller, narrower pulses on the graph. The area of each pulse, emf × time, stays the same: it equals the change in flux linkage.