A reflection doubles the shift
The moving car first receives the waves as a moving observer, at a shifted frequency. It then sends them back as a moving source, shifting them again. The frequency that returns to the radar differs from the one sent by about \(\frac{2v}{c} f\). A police radar at 24 GHz aimed at a car approaching at 30 m s⁻¹ sees a change of \(\frac{2 \times 30}{3.00 \times 10^{8}} \times 2.4 \times 10^{10} = 4.8\) kHz, which is easy to measure.
Blood flow
A probe on the skin sends ultrasound, typically a few megahertz, into an artery. The pulses reflect from the moving red blood cells, and the shift in frequency of the echo gives their speed. A narrowed artery shows up as a place where the blood speeds up. The same technique shows a heart valve leaking, or the heartbeat of an unborn child, without any surgery.
Weather radar measures the speed of raindrops towards or away from the station, and so the winds inside a storm.